Graphic communication is defined here as the process of designing primarily visual material to convey information, ideas, meaning and emotions in response to a given or self-defined brief.
Students will work in areas of graphic communication, such as: communication graphics, design for print, advertising and branding, illustration, package design, typography, interactive design, multi-media, motion graphics, signage, exhibition graphics; they may explore overlapping areas and combinations of areas.
Students will develop and apply knowledge, understanding and skills specified to realise personal intentions relevant to graphic communication and their selected areas of study.
Students will develop knowledge and understanding of the way sources inspire the development of ideas relevant to graphic communication including: how sources relate to a given or self-defined brief which might, for example, have a commercial, social or environmental focus or be concerned with other aspects specific to the creative industries; how ideas, themes, forms, issues and needs can provide the stimulus for creative, imaginative, thoughtful and appropriately focused responses that are fit for a specific intended purpose.
The ways in which meanings, ideas and intentions relevant to graphic communication can be communicated include the use of: different forms of representation, brand identity, intended message, target audience and working within parameters determined by client and/or audience expectations and requirements; visual and tactile elements, such as: colour, line, form, tone, texture, shape, pattern, composition, stylisation, simplification, scale, structure.
Students will develop skills to use graphic communication techniques and processes, appropriate to their personal intentions, such as: typography, illustration, digital and/or non-digital photography, hand rendered working methods, digital working methods, use media and materials, as appropriate to students’ personal intentions, for example: pencil, pen and ink, pen and wash, crayon, and other graphic media, watercolour, gouache and acrylic paint, digital media, printmaking and mixed media.
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|Term 1a||Term 1b||Term 2a||Term 2b||Term 3a||Term 3b|
|Broad range of technique experimentation including both media and materials, and digital processes||Typography and illustration project||Design for print project||Externally set exam||Self-set design brief||Cross curricular art project|